Offline Marketing Profits
101 Ways To Promote Your
Business For Maximum Profits
Introduction: John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled “Million Dollar Roundtable,” it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be doing. Ideally we should all be marketing both offline and online.
Well these folks delivered the
goods, and while the call lasted about 2 hours, it still wasn’t enough time to
get to everything (it never is, right?). So John compiled some of the ideas
they talked about on the call, plus lots more ideas to cover the offline
marketing spectrum.
Some of these ideas are more
traditional, such as yellow pages advertising and classified ads. Of course
that doesn’t mean they should be neglected.
Other ideas are traditional, but
not used as much, or I should say not always used as effectively as they could.
Direct response marketing and publicity are two that come to mind.
And then there are really
creative ideas that are often overlooked, such as valuable joint ventures and
strategic alliances. Some of these ideas
have the potential to really deliver a lot of leads and sales with minimal
traditional “work.”
You’ll find these ideas
start out somewhat simplistically and gradually get more creative and complex.
So dig in and start
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